| 000 | 00871nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 210122s9999 xx 000 0 und d | ||
| 020 | _a9780761996569 | ||
| 082 |
_a658.827 _bKAP |
||
| 100 | _aKapoor, Jagdeep | ||
| 245 | 0 |
_a18 brand astras _busing brand abilities as weapons for Crisp brand building |
|
| 260 |
_aNew Delhi _bResponse books _c2003 |
||
| 300 |
_a134p. _rPBK |
||
| 300 | _c20*12 cm | ||
| 520 | _aIn competitive times, where marketing is nothing short of warfare, this book presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, it explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively | ||
| 650 | _a Branding (Marketing) | ||
| 650 | _a Customer relations | ||
| 650 | _aBrand name products -- Management | ||
| 942 | _cBKS | ||
| 999 |
_c404 _d404 |
||