Kapoor, Jagdeep <br/><br/>
18 brand astras  using brand abilities as weapons for Crisp brand building 

 - New Delhi  Response books  2003 
 - 134p.  20*12 cm 
<br/><br/> In competitive times, where marketing is nothing short of warfare, this book presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, it explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively 
<br/><br/><label>ISBN: </label>9780761996569 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Branding (Marketing) <br/> Customer relations<br/>Brand name products -- Management 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP