TY  - BOOK
AU  - Taplin, Shahnaz
TI  - Communications strategies for non-governmental organizations: a guide to public interest campaigns
U1  - 301.15 
PY  - 0000///0
CY  - San Francisco
PB  - Shahnaz Taplin and associates
KW  -  Communication campaign
KW  -  communication tool
KW  -  Media strategies
KW  -  NGO-communication
KW  - Communication strategies
N1  - Introduction to Public Interest Communications Campaigns
1. A Model Public Interest Communication Campaign in 10 Steps
ONE: Commitment to Public Education and Communications
TWO: Message Dissemination
THREE: Planning a Campaign
FOUR: Framing the Debate
FIVE: Developing Press Lines
SIX: Pros and Cons of Public Relations and Advertising
SEVEN: Picking Spokespeople
EIGHT: Maintaining Good Press Contacts
NINE: Developing Quality Materials
TEN: Targeting Your Message To The Right Audience
2. Two Media Strategies
Being Interviewed by the Media
Holding a Press Conference
3. Communications Tools
Tables 1-3: Communications Calendar, Media Plan & Media Attributes Press Release & Press Advisory (with samples)
Press Kit
Media Interview
Press Call
Editorial
Public Service Announcement & Calendar Item
Organizational Charts
4. The Value of Public Affairs and Governmental Relations
ER  -