Communications strategies for non-governmental organizations :  a guide to public interest campaigns 

 - San Francisco  Shahnaz Taplin and associates  0 
 - 71p.  30*21 cm 
<br/><br/>Introduction to Public Interest Communications Campaigns<br/>1. A Model Public Interest Communication Campaign in 10 Steps<br/>ONE: Commitment to Public Education and Communications<br/>TWO: Message Dissemination<br/>THREE: Planning a Campaign<br/>FOUR: Framing the Debate<br/>FIVE: Developing Press Lines<br/>SIX: Pros and Cons of Public Relations and Advertising<br/>SEVEN: Picking Spokespeople<br/>EIGHT: Maintaining Good Press Contacts<br/>NINE: Developing Quality Materials<br/>TEN: Targeting Your Message To The Right Audience<br/>2. Two Media Strategies<br/>Being Interviewed by the Media<br/>Holding a Press Conference<br/>3. Communications Tools<br/>Tables 1-3: Communications Calendar, Media Plan & Media Attributes Press Release & Press Advisory (with samples)<br/>Press Kit<br/>Media Interview<br/>Press Call<br/>Editorial<br/>Public Service Announcement & Calendar Item<br/>Organizational Charts<br/>4. The Value of Public Affairs and Governmental Relations 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Communication campaign <br/> communication tool<br/> Media strategies <br/> NGO-communication <br/>Communication strategies 
<br/><br/><label>Dewey Class. No.: </label>301.15  / TAP