18 brand astras using brand abilities as weapons for Crisp brand building
Material type:
TextPublication details: New Delhi Response books 2003Description: 134p; 20*12 cmISBN: 9780761996569Subject(s): Branding (Marketing) | Customer relations | Brand name products -- ManagementDDC classification: 658.827 Summary: In competitive times, where marketing is nothing short of warfare, this book presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, it explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively
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YUVA Library | 658.827/KAP (Browse shelf (Opens below)) | Available | BK00004 |
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In competitive times, where marketing is nothing short of warfare, this book presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, it explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively
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