A Critical leap to polio eradication in India

By: United nation children's fundMaterial type: TextTextPublication details: . United nation children's fund 2003Description: 83p.; col. illSubject(s): Polio eradication | UNICEF | Child healthDDC classification: 613
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I. HOW NEGATIVE ATTITUDE WAS
FORMED OVER TIME
II. STRATEGIC COMMUNICATION TO MEET NEW CHALLENGES
A. FORMATIVE RESEARCH
The dynamic nature of human behaviour
B. SOCIAL ADVERTISING THROUGH MASS MDEIA
C. INTENSIVE SOCIAL MOBILIZATION AND INTERPERSONAL COMMUNICATION
IN ENDEMIC STATES:
Social mobilization network in UTTAR PRADESH
The resurgence of polio in 2002
Expansion of social mobilization network
Village contact drive
Amitabh Bachchan to rekindle interest
Lessons learnt; When every child counts

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