Communications strategies for non-governmental organizations : a guide to public interest campaigns
Material type:
TextPublication details: San Francisco Shahnaz Taplin and associates 0Description: 71p. 30*21 cmSubject(s): Communication campaign | communication tool | Media strategies | NGO-communication | Communication strategiesDDC classification: 301.15
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
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Reports
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YUVA Library | 301.15/TAP (Browse shelf (Opens below)) | Not for loan | RP00265 |
Introduction to Public Interest Communications Campaigns
1. A Model Public Interest Communication Campaign in 10 Steps
ONE: Commitment to Public Education and Communications
TWO: Message Dissemination
THREE: Planning a Campaign
FOUR: Framing the Debate
FIVE: Developing Press Lines
SIX: Pros and Cons of Public Relations and Advertising
SEVEN: Picking Spokespeople
EIGHT: Maintaining Good Press Contacts
NINE: Developing Quality Materials
TEN: Targeting Your Message To The Right Audience
2. Two Media Strategies
Being Interviewed by the Media
Holding a Press Conference
3. Communications Tools
Tables 1-3: Communications Calendar, Media Plan & Media Attributes Press Release & Press Advisory (with samples)
Press Kit
Media Interview
Press Call
Editorial
Public Service Announcement & Calendar Item
Organizational Charts
4. The Value of Public Affairs and Governmental Relations
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