Selling stereotypes (Record no. 4142)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210123s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.55 |
| Item number | ROY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roy, Abhik |
| 245 #0 - TITLE STATEMENT | |
| Title | Selling stereotypes |
| Remainder of title | images of women in Indian television commercials |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | [New Concept Information Systems] |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,105p. |
| Dimensions | 21*14 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising -- Social aspects -- India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television advertising - India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Women in advertising -- India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 300 ## - PHYSICAL DESCRIPTION | |
| -- | PBK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| YUVA Library | YUVA Library | 23/01/2021 | 384.55/ROY | BK03250 | 23/01/2021 | Books |