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18 brand astras (Record no. 404)

000 -LEADER
fixed length control field	00871nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780761996569
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kapoor, Jagdeep
245 #0 - TITLE STATEMENT
Title	18 brand astras
Remainder of title	using brand abilities as weapons for Crisp brand building
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Response books
Date of publication, distribution, etc	2003
300 ## - PHYSICAL DESCRIPTION
Extent	134p.
300 ## - PHYSICAL DESCRIPTION
Dimensions	20*12 cm
520 ## - SUMMARY, ETC.
Summary, etc	In competitive times, where marketing is nothing short of warfare, this book presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, it explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customer relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products -- Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type	Books
300 ## - PHYSICAL DESCRIPTION
--	PBK

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent location	Current location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
				YUVA Library	YUVA Library	22/01/2021		658.827/KAP	BK00004	22/01/2021	Books