Kapoor, Jagdeep
18 brand astras using brand abilities as weapons for Crisp brand building - New Delhi Response books 2003 - 134p. 20*12 cm
In competitive times, where marketing is nothing short of warfare, this book presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, it explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively
9780761996569
Branding (Marketing)
Customer relations
Brand name products -- Management
658.827 / KAP
18 brand astras using brand abilities as weapons for Crisp brand building - New Delhi Response books 2003 - 134p. 20*12 cm
In competitive times, where marketing is nothing short of warfare, this book presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, it explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively
9780761996569
Branding (Marketing)
Customer relations
Brand name products -- Management
658.827 / KAP